President’s Welcome

Ali Ghannam
President

Tourism plays a pivotal role in the economy of the Kingdom of Morocco, significantly contributing to its growth and development.

The positive performance of the tourism sector reflects our country’s dynamic growth. Each year, Morocco’s rich cultural, natural, and historical heritage attracts an increasing number of visitors from around the world. This affluence testifies to the confidence placed in our destination and its ability to offer unique and unforgettable experiences.

Since its inception, the Observatory of Tourism has played a crucial role in monitoring and analyzing tourism activity, and it is committed to providing valuable insights to tourism operators on performance and trends.

Recognizing the vital importance of data for effective monitoring and decision-making in the tourism sector, we are committed to providing stakeholders with easy and rapid access to accurate and up-to-date information.

In this regard, we have launched a new platform tailored to the specific needs of our sector. This platform serves as a data hub, offering updated information, in-depth analyses, and intuitive visualization tools.

We firmly believe that access to high-quality data is a key driver for fostering innovation and competitiveness in the tourism industry. We invite you to explore our website and take advantage of all the resources it provides.

Together, let us continue to work towards a prosperous and innovative Moroccan tourism sector.